Pack Your Bags for the Expedition!
In order to generate excitement for the Xpedx Open House this June, we developed a memorable campaign based around vintage travel. At the event, 60 mills will come together to give demonstrations and show innovative new products. This “world tour” of vendors sparked the idea of creating a unique travel experience for attendees that we dubbed the “Expedition.”
Using retro travel posters and illustrations as inspiration, we began to develop the look and feel for the event. Above is the Expedition logo, and below are a few travel stickers that we created which inspired later designs.
To peak people’s curiosity, Anabliss designed a travel journal that was delivered to potential attendees as a teaser for the event. The journal is something people will most likely use and not throw away, keeping the event top-of-mind. Below are the two concepts that were developed for the journal.
A few days after getting the journal, people will receive a passport, which is the invitation to the event. People are encouraged to bring the passport to the open house, where it will be stamped at each major vendor booth. At the end of this “world tour” of vendors, attendees can turn in their fully-stamped passports to win fun prizes.
