Whether it’s exercising, remodeling or branding, it’s always fascinating to look at before and after pictures.
We are very results-driven here at Anabliss, and we often show you the results of our efforts through beautiful design solutions. However, sometimes the results are even more impressive when you see where the project started. Here are a four recent examples of our identity expertise—showcased in a nice before and after presentation.
As you’ll see, rebranding a company is more than slapping on some fresh paint. In many cases it’s evaluating the current equity of a logo before designing (the strategy comes before design). In the examples you can see how certain themes remain consistent from the old logos to the new ones. Whether it’s an updated icon in the ‘V’ swoosh in ViaWest or carrying through a common design element such as the beams of light in Rays. In other cases, like the Jerry Built and the yours truly logos, it’s important to start from scratch.
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This is a fascinating post. I almost feel like I can picture the thought processes that went into these logo transformations.