Anabliss Creative Sketchbook

For the past seven years, Anabliss has worked with Girls Inc., a national youth organization that provides vital educational programs to millions of American girls, particularly those in high-risk, underserved areas.

This Friday, all the girls of the office are hittin’ up the Girls Inc. of Metro Denver’s signature fundraiser, Girls Night Out. It’s an awesome event that celebrates the thousands of girls’ lives that have been changed as a result of the Girls Inc. program. This year Craig Ferguson from The Late Late Show is the headliner. Girls Night Out makes it really easy to support such a great cause, with an awesome show and a tasty dinner…I’m really looking forward to the pink and white frosted cupcakes!

Last year, with the help of many volunteers and companies like us supporting Girls Inc., they were able to raise $267,425. We are hoping this year will be even more successful! Anabliss is always excited to donate our talents to great local organizations and we’re happy to be a part of the success of this event. This year’s event has sold out already, but you should keep an eye out for Girls Night Out 2010. Learn more about Girls Inc. Denver.

We’ll be sure to say hi to Craig for ya.

Anabliss is honored to be included in Alina Wheeler’s third edition of Designing Brand Identity. Our rebranding work for The Colorado Health Foundation was published alongside rebrands such as AT&T, FedEx and Walmart. Companies such as VSA Partners, Landor Associates and Pentagram grace the pages of this truly remarkable branding resource. We couldn’t be more pleased to be a part of such a valuable publication and have our work rubbing shoulders with some of the most elite brands in the world.

Anabliss’ brand development work for TeleTech was also a full-feature highlight – defining the collateral section of Wheeler’s book. Anabliss has had the privilege of working with TeleTech’s marketing department for over a decade; Our partners truly believe in the value of strategic, quality communications and this undertaking was no exception.

In an ever increasing, over-stimulating marketplace, we truly believe that the organizations with the strongest brands will retain a distinct advantage. The marketing examples that were selected for this publication are a testament to the companies who believe in what we do; They continually believe in our services and allow us to consistently build their brand equity.

That’s right…Anabliss is movin’ up the social ladder. We wanted a way to keep in touch with all of our clients, friends and lovers (of design). Our page will give everyone a little more insight into the company and the great people that work here. So keep an eye out for some sweet new pics, maybe a contest or two and more fun stuff about Anabliss! Here’s a little taste.

Click here to become a fan!

We’ve just completed some stellar concepts for an awesome new organization and we want to share. The client is Team Sweat Equity, a nonprofit team of athletes who support select Colorado children’s charities through athletic fundraising. We took on the challenge of branding them from the ground up: logo, look and feel, and collateral to include an overview piece, website, jersey and a car wrap.

The audience is primarily male, ages 25 to 40. They are professionals who work hard and play harder. We used the overview piece to start with and came up with 5 different concepts, including logos. The client was thrilled. See our designs (front and back) below.

Well…he doesn’t do much guarding, more like sleeping and resting and napping. Every once in awhile he’ll bark in his sleep. That’s pretty tough right? Radar puts in some long hours at the office. He is dedicated to really doing his part in giving everyone that extra fuzzy exterior. It’s also part of his daily routine to boost team morale by taking everyone on a group walk. Radar is a real professional…dedicated to his career. When you come in, you can usually find him working hard on his little patch of office “grass”.

For the past four years the Champions for Children Cycling team, which raises money for the Rocky Mountain Children’s Law Center, has participated in the Triple Bypass, a 120 mile bike ride from Evergreen to Avon. And because we believe so strongly in the work that the Law Center does, we’ve been a proud sponsor of the team for the last three years. We want to do what we can to bring recognition to the team and their great cause, so we’ve designed their jerseys, website and a car wrap to give them a brand that is now recognized across the state.

This year they had 49 cyclists and Governor Ritter was a part of the team. It was really exciting to see the governor sport our sweet jersey! We also designed a wrap for one of the team member’s cars so that she could represent the team on the road.

“Anabliss’ design and creativity enables us to take a charitable activity to a professional level. By creating the design for our jersey, vehicle wraps, and website, we can give our sponsors visibility and recognition in return for their support. This consistency has helped the Rocky Mountain Children’s Law Center build a brand for the Champions for Children’s for Children Cycling Team that is recognized by cyclists all over Colorado.” — Champions for Children team

We are really excited to help the team gain recognition and continue to work toward their goal of raising $100,000 for the abused children served by the Rocky Mountain Children’s Law Center. If you’re interested in helping out their cause, check out www.rockymountainchildrenslawcenter.org or www.cfccycling.com.

One of our recent design challenges was creating collateral for the 2010 NCSL Legislative Summit, which will take place in Louisville, Kentucky.

Each year, the Legislative Summit takes place in a different location across the country. Over 6,000 legislators and staff attend the three day conference. Each day the conference features new material, new subjects and information from the nation’s best public policy experts.

Our challenge was to entice attendees and exhibitors to participate in the event. The client wanted a look that drew on Kentucky’s rich heritage, but also one that felt fresh, modern, and inviting. Using the theme “A True Original,” we developed a variety of visual styles for the overall look and feel of the event.

After some group collaboration, here is a look at a few of our best solutions for the exhibitor brochure cover.

Since Louisville is mainly known for the Kentucky Derby, a good portion of our ideas were centered around that theme. This first option really tied in the “A True Original” theme by giving the horse a painted look like an original piece of art.

We also wanted to give them the option of highlighting some other attractions in Louisville; the Louisville Slugger, the home of bourbon and home to Muhammad Ali. This option was a clean and simple way of achieving that goal.

Here, we decided to portray the Southern history with a look inspired by old Bourbon labels and old time boxing posters which worked really well in highlighting a number of Louisville attractions.

Our final option captures the look of the Kentucky Derby in an illustrative way. The client had mentioned wanting to create an “out in front” theme which was very successful in this option. It was a version of this option that NCSL ended up going with. It’s bright and bold and really captures the energy of the city as well as the event itself.

The newest addition to our little family, Finley Jacob Coffman, joined us June 17th at 10:45 p.m. Being a natural overachiever, he decided he’d go ahead and get business done an entire month early! The little guy weighed in at just over 2 MacBook Air’s at 6 lbs and 4.8 oz.

As you can see, he loves the camera and the camera loves him. He’s already quite the business man…quick to whine, slow to speak, but sharp as a whip ensuring that there is no monkeying around on his watch.

Facts on Finley:

Fav song: Red Hot Chili Peppers “Mother’s Milk”
First words to come: Dad Rocks
Number of diapers used in week one: 84
Favorite time of day: anywhere between 1 a.m and 6 a.m.

A logo we created for a local pub has been selected for the upcoming LogoLounge project, the new Master Library series. This series includes multiple books, each focusing on a specific logo design category. We will be featured in the Initials & Crests book and we are really excited to be included in this inaugural edition.

About the Logo
The Patriot & Loyalist Pub of Englewood, Colorado is a casual restaurant serving a combination of British and American tastes. We wanted to design around the concept of bringing together the best of both worlds, the Patriots (Americans) and the Loyalists (the British). Our goal was to design an icon that was authentic to old-world English standards, and after researching historic English pubs, beer labels and memorabilia we felt we had a pretty good grasp on the look we wanted to achieve. Many of the century-old English pubs used animals in their logo, so we decided to include a pair of horses we found in an early 1900’s farming catalog. And there you have it, the formation of the Patriot & Loyalist logo.

This identity has been used throughout the pub from signage to menus to glasses and coasters. Here is a glance at the logo, but be sure to look for it in the future Master Library LogoLounge!

So it’s official. There is a new person on the team…and it’s me! Yes, they made me write about myself! My name is Andrea and my first day was actually on my birthday back in March. I slept on my friend’s couch for the first month which was a trial period to see how I fit in (I think they were just testing my dedication). After what I hoped was impressing the team for three weeks, I got the official offer and here I am.

I moved down to Denver from just outside of Vail where I had been working as a magazine designer and art director for the last three years. Prior to that I worked at a little three person design firm in Oklahoma City for a couple years. So I’ve got just over 5 years under my belt with experience in a variety of different design fields. I still love designing without a budget in mind…just going crazy with creative ideas and then toning them down once I realize that it’s really not feasible to have a $100 business card. I can always dream though, right?!

I’m really excited to be a part of the Anabliss team. Now that we are in our new office I have my own desk, my own phone and even my own stapler!! So if you haven’t met me yet, come say “hi” next time you’re in the office. I’m the one usually wearing the gigantic headphones (and maybe even dancing in my chair a little).